Kale Cleanser
Gentle Lathering Cleanser for Reactive Skin
147 ml / 5 fl oz. Fragrance-free.
Washes the day off without the sting, the flush or the tight red patches. Clean, calm skin, morning and night.
Free with your plan

- No fragrance or vitamin E
- Vegan and cruelty-free
- Made in North America
- Nothing to react to: no fragrance, no essential oils and no vitamin E, the three things reactive skin tells us it flares at.
- A soft lather from coconut- and sugar-derived cleansers that lifts oil and sunscreen without stripping the barrier.
- Kale, carrot and lemon proteins with aloe and green tea leave skin comfortable instead of hot and blotchy.
The problem it solves
Why this step exists, and what it changes.
If your face goes red and tight every time you wash it, the wash is the problem. Most cleansers carry fragrance or essential oils, and on reactive skin or rosacea that is thirty seconds of irritation twice a day, every day. Kale Cleanser takes those triggers out of the one step you cannot skip.
How it works on the skin
Mild coconut- and sugar-derived cleansers lather gently and lift oil, sunscreen and the day off the skin, then rinse clean. Hydrolyzed kale, carrot and lemon proteins help skin hold its moisture through the wash, and aloe, green tea, cucumber and chamomile extracts leave it calm. There is no fragrance, no essential oil and no vitamin E anywhere in the formula.
What is in it
- Kale ProteinHydrolyzed kale, carrot and lemon proteins that help the skin keep its moisture while you wash.
- Aloe VeraCools and soothes skin that tends to run hot and red.
- Green TeaAn antioxidant extract that calms the skin as it cleanses.
- ChamomileA soothing flower extract, not an essential oil, that settles irritation.
- Vegan
- Fragrance-free
Fragrance-free. No parfum, no aroma and no essential oil in the list below.
How to use it
- 01Lather a small amount in wet palms with warm water.
- 02Massage over face and neck in small circles, avoiding the eyes.
- 03Rinse thoroughly with warm water. Morning and night.
- How often
- Morning & Evening
- Where in the routine
- First step, morning and night. Before Hydration Serum and Soothing Emulsion.
Who it is for. And who it is not.
Buy it if
- Your face goes red, hot or tight after you wash it.
- You have rosacea, or skin that flares at fragrance, essential oils or vitamin E.
- You want a wash that feels like a wash, lather and all, without paying for it with irritation.
Skip it if
- You need long-wear makeup or waterproof sunscreen gone in one pass. The Fragrance-Free Cleansing Fluid takes it off first, though it contains vitamin E.
Works with
The rest of the routine this one belongs to.
W1Hydration SerumThe next step, straight after you rinse.$29.40 $42.00
M1Soothing EmulsionThe calming moisturizer to finish on.$26.60 $38.00
Calibrate the rest of your ritual.
Skincare works best as a calibrated system rather than isolated bottles. Take our 2-minute quiz to build your complete custom routine. Your first box is $49 for three products, $59 for four. After it, 20% off every refill and free US shipping. Pause or cancel anytime.
Formulation standards
Made in North America for skin that reacts.
Nothing to React To
No fragrance, no essential oils, no declared fragrance allergens, no vitamin E and no drying alcohol, in any of the three.
Vegan and Cruelty-Free
No animal-derived ingredients and no animal testing.
Paraben-Free
Preserved without parabens, and made to order for your box.